Bangkok, known in Thai as Krung Thep Maha Nakhon is the capital, largest urban area and primate city of Thailand. It was a small trading post at the mouth of the Chao Phraya River during the Ayutthaya Kingdom and came to the forefront of Thailand when it was given the status as the capital city in 1768 after the burning of Ayuthaya. However, the current Rattanakosin Kingdom didn't begin until 1782 when the capital was moved across the river after being sacked by the Burmese. The Rattanakosin capital is now more formally called "Phra Nakorn", pertaining to the ancient boundaries in the metropolis' core and the name Bangkok now incorporates the urban build-up since the 18th century which has its own public administration and governor. In the span of over two hundred years, Bangkok has been the political, social and economic center of not only Thailand but for much of South East Asia and Indochina as well. Its influence in the arts, politics, fashion, education, entertainment as well as being the business, financial and cultural center of Asia has given Bangkok the status of a global city. The city's mix of Thai, Chinese, Indian, Buddhist, Muslim and Western cultures combined with the driving force of the Thai economy makes it increasingly attractive to foreigners both for business and pleasure and has made the city one of the world's top tourist destinations. Bangkok is the world's 22nd largest city by population with approximately registered 8,160,522 residents (July 2007), but due to large unregistered influxes of migrants from the North East of Thailand and of many nations across Asia, the population of greater Bangkok is estimated at nearly 15 million people.

Infomercial portmanteau

The word "infomercial" is a portmanteau of the words "information" and "commercial". As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor. Infomercials are often made to closely resemble actual television programming. Some imitate talk shows and try to downplay the fact that the program is actually an advertisement. A few are developed around storylines and have been called storymercials. However most do not have specific formats but craft different elements to create what they hope is a compelling story about the product offered. Infomercials are designed to solicit a direct response which is specific and quantifiable and are, therefore, a form of direct response marketing. For this reason, infomercials generally feature between 2 and 4 internal commercials of 30 to 120 seconds in length which invite the consumer to call or take other direct action. Despite the overt request for direct action, many consumers respond to the messages in an infomercial with purchases at retail outlets. For many infomercials, the largest portion of positive response they aim for is retail sales. These retail sales make infomercials similar in impact to traditional commercials where advertisers do not solicit a direct response from viewers, but create the commercials with a goal to leave behind messages and brand that the advertisers hope will lead people to purchase their product or increase acceptance of the product. Many traditional Infomercial producers make use of flashy catchphrases, repeat basic ideas, and/or employ scientist-like characters or celebrities as guests or hosts in their ad. The book As Seen on TV (Quirk Books) by Lou Harry and Sam Stall highlights the history of products as the Flowbee, the Chia Pet, and Ginsu knives. Sometimes traditional infomercials use limited time offers and/or claim one can only purchase the wares from television to add pressure for viewers buy their products. The products frequently marketed through Infomercials include cleaning products, appliances, food, dietary supplements, alternative health aids, memory improvement courses, books, recorded music, videos, real estate investment strategies, beauty supplies, baldness remedies, sexual enhancement supplements, weight loss products, personal fitness devices, home exercise machines. Major brands have used infomercials for their ability to communicate more complicated and in-depth product stories. This practice started in the early 1990s and has increased since. 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