Phoenix is the largest and most populous city in the state of Arizona. It is also the state capital and the largest state capital in the United States in terms of population. Phoenix is the only state capital with a population of more than a million. It is also the county seat of Maricopa County. It is the largest city in the Mountain Time Zone as well as the second largest city in the Western United States after Los Angeles, California. It is the region's primary cultural, economic, and financial center, while its airport is a major transportation hub. Phoenix is located on the banks of what is now the normally dry Salt River (with the exception of Tempe Town Lake). The city was incorporated on February 25, 1881. The city's metropolitan area is also known by its nickname, "The Valley of the Sun" or the shortened "The Valley," because the city is surrounded by mountains on all sides. Residents of the city are known as Phoenicians.

Infomercial Format

Infomercials are long-format television commercials, typically five minutes or longer. The distribution of Infomercials is via paid programming. This phenomenon started in the United States where infomercials typically shown overnight --outside of peak hours. Some television stations chose to air infomercials as an alternative to the former practice of sign-off. By 2009, most US infomercial spending is during early morning, daytime, and evening hours. Stations in most countries around the world have instituted similar media structures. Over $150 billion of consumer products in the U.S. sold through infomercials. Infomercial is sometimes misapplied and used to refer to direct response television advertisements of 60 to 120 seconds in length. However, the term describes program length advertisements. In the US, they are typically 28 minutes and 30 seconds in length. In the US, DRTV advertisements of 30 seconds to 2 minutes in length are typically called "short form" or "DRTV spots" and are not included in the advertising industry's use of the term "infomercial". Note that in the US market, a small amount of media can be purchased for 5 minutes length advertisements, although this time is quite limited. Outside of the US market, lengths depend on the lengths allowed by television stations and government regulators. Infomercial was originally applied only to television advertising; it is now sometimes used to refer to any presentation with a significant amount of information in an actual, or perceived, attempt to persuade to a point of view. When used this way, the term may be meant to carry an implication that the party making the communication is exaggerating truths or hiding important facts. Often, it is unclear whether the actual presentation fits this definition because the term is used in an attempt to dis-credit the presentation. In this way, political speeches may be derogatorily referred to as "infomercials" for a specific point of view.