Tokyo is officially the Tokyo Metropolis. It is one of the 47 prefectures of Japan and located on the eastern side of the main island Honshū. The twenty-three special wards of Tokyo, each governed as a city, cover the area that was once the city of Tokyo in the eastern part of the prefecture, and total over 8 million people. The population of the prefecture exceeds 12 million. Tokyo is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family. Tokyo was originally a small fishing village named Edo. In 1457, Ōta Dōkan built Edo Castle. In 1590, Tokugawa Ieyasu made Edo his base and when he became shogun in 1603, the town became the center of his nationwide military government. During the subsequent Edo period, Edo grew into one of the largest cities in the world with a population topping one million by the 18th century. It became the de facto capital of Japan even while the emperor lived in Kyoto, the imperial capital. After about 263 years, the shogunate was overthrown under the banner of restoring imperial rule. In 1869, the 17-year-old Emperor Meiji moved to Edo. Tokyo was already the nation's political and cultural center, and the emperor's residence made it a de facto imperial capital as well with the former Edo Castle becoming the Imperial Palace. The city of Tokyo was established, and continued to be the capital until it was abolished as a municipality in 1943 and merged with the "Metropolitan Prefecture" of Tokyo.

Infomercial Format

Infomercials are long-format television commercials, typically five minutes or longer. The distribution of Infomercials is via paid programming. This phenomenon started in the United States where infomercials typically shown overnight --outside of peak hours. Some television stations chose to air infomercials as an alternative to the former practice of sign-off. By 2009, most US infomercial spending is during early morning, daytime, and evening hours. Stations in most countries around the world have instituted similar media structures. Over $150 billion of consumer products in the U.S. sold through infomercials. Infomercial is sometimes misapplied and used to refer to direct response television advertisements of 60 to 120 seconds in length. However, the term describes program length advertisements. In the US, they are typically 28 minutes and 30 seconds in length. In the US, DRTV advertisements of 30 seconds to 2 minutes in length are typically called "short form" or "DRTV spots" and are not included in the advertising industry's use of the term "infomercial". Note that in the US market, a small amount of media can be purchased for 5 minutes length advertisements, although this time is quite limited. Outside of the US market, lengths depend on the lengths allowed by television stations and government regulators. Infomercial was originally applied only to television advertising; it is now sometimes used to refer to any presentation with a significant amount of information in an actual, or perceived, attempt to persuade to a point of view. When used this way, the term may be meant to carry an implication that the party making the communication is exaggerating truths or hiding important facts. Often, it is unclear whether the actual presentation fits this definition because the term is used in an attempt to dis-credit the presentation. In this way, political speeches may be derogatorily referred to as "infomercials" for a specific point of view.